![]() The team has struggled to reach a consensus.A problem needs to be solved as a group.Everyone involved in the session is able to see various paths forward, which can be discussed and narrowed down to the best solution. The team groups similar solutions until natural relationships form. Typically, affinity mapping occurs after a large group brainstorming exercise during which many team members and sometimes clients or stakeholders have given their input.Īll of the team's ideas are added to sticky notes, which are organized somewhere for everyone to see. The exercise is designed to quickly get teams on the same page about a problem that needs to be solved. What is affinity mapping?Īffinity mapping is an agile technique used to solve problems by distilling many ideas into the best solution or path forward. It’s most helpful when you have a large amount of data to sort and when you need to distill all of that data into specific solutions the whole team agrees on.Ĭontinue reading to learn more about affinity mapping, including when to use the maps, the benefits of affinity maps, and how to run an affinity mapping session. □Īffinity mapping is an agile technique that helps teams reach a consensus after a brainstorming session, usability testing, or user research survey. There are some drawbacks to using an affinity map with sticky notes on the wall however.Brainstorming as a group can generate a ton of ideas, but what do you do with all of those ideas after you’ve come up with them? How do you organize an entire team’s ideas? How do you narrow down the best solution? And how do you document the ideation session so you don’t lose any data? Never fear - affinity mapping is here. Like this:įinally, give each of those groups a name or label to represent what that group means: Next, organize the sticky notes together into groups of similar notes. Thematic analysis is the most common form of research analysis where you look for patterns and themes to group similar notes and observations together.īelow is a detailed example of how to use an affinity map using sticky notes on a wall.įirst, add each note or observation to a sticky note and put them on the wall: Using an affinity map can help you quickly make sense of user research by finding patterns and themes in your data. Doing thematic analysis using an affinity diagram helps you find patterns, create themes and figure out what you learned from qualitative research by quickly grouping data and finding connections between those groups quickly and effectively.Įxamples of Affinity Diagrams and Thematic Analysis for UX Research User interviews, ethnography and field study often provide a large amount of rich qualitative data. From there they can deeper analyze those themes and groups to uncover insights from their user research efforts. Teams will often use an affinity diagram to create groups, or themes, of user research data from things like contextual inquiry, user interviews and field studies. ![]() This process in user research is called thematic analysis. Unlike quantitative data which is expressed in numbers and counts, qualitative user research is often analyzed by creating connections between observations or finding patterns and themes in the data. ![]() Affinity diagrams are a great way to make sense of qualitative user research or customer feedback.
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